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          <img src="@Url.Content("~/images/colorschemes/blue/service-home.png")" alt="Fresh & Clean"> 
          </figure> <article class="service"> 
          <a href="@Url.Action("Homeprofessionals", "Home")" target="_self"><h3> Home Professionals </h3></a>
          <p>Applica provides a range of customer loyalty solutions for the home 
            services industry. One in particular is the Home Wizard 'Personal 
            Home Manager' which keeps home professionals in constant contact with 
            their customers. </p>
          <a href="@Url.Action("Homeprofessionals", "Home")" class="excerpt" target="_self">Learn 
          More</a> </article> </section> <section class="one_third service clearfix"> 
          <figure class="service-icon"> <img src="@Url.Content("~/images/colorschemes/blue/service-pet.png")" alt="Easy To Customize"> 
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           <a href="@Url.Action("Petcareindustry", "Home")" target="_self"><h3> Pet Care Industry </h3></a>
          <p>Similar to the applications and services 
            that Applica developed for the home services industry, Applica is 
            developing customer loyalty solutions for the pet care industry which 
            will enable pet care products and service providers to increase sales 
            of their products and services.</p>
          <a href="@Url.Action("Petcareindustry", "Home")" class="excerpt" target="_self">Learn 
          More</a> </article> </section> <section class="one_third last service clearfix"> 
          <figure class="service-icon"> <img src="@Url.Content("~/images/colorschemes/blue/service-retail.png")" alt="Responsive Design"> 
          </figure> <article class="service"> 
          <a href="@Url.Action("Retailsolutions", "Home")" target="_self"><h3> Retail Solutions </h3></a>
          <p>Applica develops custom applications for retailers, which integrate 
            complex algorithms into elegant customer loyalty solutions. </p>
          <a href="@Url.Action("Retailsolutions", "Home")" class="excerpt" target="_self">Learn 
          More</a> </article> </section> 
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          <section class="applica-innovation clearfix"> 
          <h3 class="home-title"><span>Innovation</span></h3>
          <figure class="one_half"> <img src="@Url.Content("~/images/innovation.png")" alt="Innovation at Applica"> 
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            <p>Applica develops customer loyalty solutions which combine data 
              sciences, behavioral economics and emerging technologies. </p>
            <p>At our core are skills for developing the complex algorithms which 
              drive our solutions. We currently focus on three industry verticals: 
              Home Professionals, the Pet Care Industry, and Retailing.</p>
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